Primary Research

Primary research first method – (Survey) 

I used survey monkey to help gather information to help me with my TV and radio ideas. Below is my results for my surveys.

TV Survey results 

Below you will find my TV survey results. 

Question 1

For question one, film is the most popular tv category with a total score of 2.43  followed by lifestyle which has a total score of 2.14. . Entertainment is the least popular with a total score of 1.43. 

Overall, These results show that audiences prefer film and lifestyle categories. However, entertainment is not a preferred category. 

Question 2

For question two, Lifestyle of a musician and ways of keeping fit and healthy had the highest scores. The technology choices had zero responses.  Two people did not choose lifestyle as their choice. And, another person suggested a fitness talk show.

Overall, these results show that choices three and four were the most popular . And, choices two and five were the least popular. For other responses, a fitness talk show idea was recommended and two people did not choose lifestyle as their favourite category. 

Question 3

For question three, choice four had three responses therefore it has highest score. Choices two and three each had one response, this means their results are equal. One person did not choose film as their favourite category and another person was unsure of any ideas to recommend.

Overall, choice four, which was a film news/review show  had the most responses which means it is the strongest idea for film as their chosen subject . Choices two and three had equal responses which means there results are equal to each other. 

Question 4

For question four, choice three had the most the highest responses being three. Choice two only had one response. Two people did not choose entertainment as their favourite category and for the other choice one person was unsure of any ideas to recommend.

Therefore, choice three was the most popular and choice two was the least popular. 

Question 5

For question five, most of the people who have answered the survey are male (5 responses) and two females responded.

These results show my survey appeals to a more male demographic than a female demographic.

Question 6

 

For question six, the majority of people whom answered my survey were between the ages of 17 and 22. Choice four was only answered by one person whom was  aged between 35 and above. 

These results show that people who answered my survey were of a younger demographic and there was only one older person from an older demographic. 

Question 7

For question seven, choice one had the highest result (3 responses ). Choice three had second highest result ( 2 responses). Choice two had the lowest results (1 response). 

To sum up, the results for this question show that a panel discussion is the most popular tv format for a tv show. A Presenter lead format was the second most popular. And, an interview format was the least  popular. 

Question 8

For question eight, choice three had the highest results ( six responses). The second choice had the second highest results (three responses). Choice one had the weakest results (one response). 

In summary, the results for this question show comedy is the most popular choice for a TV show style. An informative style is the second most popular. A serious style is the least popular. 

Question 9

For question nine, choices one and three had equal results (both had three responses ). Choice two had weakest results (one response). 

Overall, the most popular result’s was that people watch tv everyday or once a month. The least popular of how often people watch tv was once a week. 

Radio survey results 

Below you will find my radio survey results 

Question 1

For question one, choices two and three had the most responses (both were four) . Choice four had second most responses (two). And, choice five only had one response. 

In summary, pop and rock are two music categories that have been listened to the most and Rnb is the second most listened music genre. However, Grime is shown to be the least listened music genre. 

Question 2

 

For question two, the other choice section had the most responses (four). Choice 3 had the second most responses (three). Choices one and two had equal results (both were two). 

In summary, a lot of people listen to different types of radio stations such as: Panjabi radio, radio two and absolute radio. Three people listen to capital. Radio one and heart were each listened by two people. This result also shows people listen to different radio stations that aren’t mainstream. 

Question 3

For question 3, choice one and three had the most responses (both were four). Choice 2 had the second most responses (two). 

To summarise, trivia and a truth or lie game are the most recommended games to play. And, bingo is the least recommended game to play. 

Question 4

For question four, choice one had the most responses (four). Choice two had the second most responses (three). Finally, choices three and four had equal results (each had two responses). 

To summarise, film is the most popular subject to talk about. Entertainment stories is the second most popular talk subject. Technology and viral internet videos are least popular talk subject. 

Question 5

For question five, choice two had the most responses (seven). Choice one had the second most responses (three) . Choice three had no responses. 

In summary, a comedic style is the most recommended for the presenter. An informative style is the second most recommended. And, a serious style is the least recommended for the presenter. 

Primary research second method – (Coresspondence)

For my second primary research method I choose correspondence. Below you will find two people I have corresponded with and their answers to the questions I asked them . 

Question 1

 

For question one, one respondent said lifestyle was their favourite category and the other said film was their favourite. 

Both, these responses mean that they prefer these media categories to be made into a media product. And, they are apart of a target audience that has interest that is related to that media category. 

Question 2

For question two, both respondents once again had different answers. Choice one and two were their favourite tv format. 

In short, their answers show that they prefer a certain format for a TV show because this is how they would like to see the show be formatted and it can also be because of them being a part of a target audience that likes a tv show to be formatted in a certain way. 

Question 3

For question three, both respondents like to see a comedic presenting style on TV. 

To summarise, the respondents want to see a comedic style because funny and comical presenters are popular presenters for tv. A comedic presenter could also be preferred by them and their target audience. 

Question 4

For question four, rock and pop were their respondents favourite music genre. 

In short, they choose these music genre’s because it is their favourite genre that appeals to them and the target audience they are apart of. 

Question 5

 

For question five, both respondents had different answers for their favourite radio station. Choice three and other choices were their favourites. 

In summary, these choices were there favourite because they must be apart of more than one target audience for radio and each different radio station plays different music genres that the respondent is appealed too. 

Question 6

For question six, once again both respondents had different answers for this question. Film news and real life stories were their answers. 

To summarise, the respondents had different answers because depending on what target audience they are apart of a certain subject  is talked about on radio such as film or entertainment stories, and therefore a certain subject can appeal to them and the target audience. 

Primary research third method – (focus group) 

For my third primary research method I did a focus group. Below you will find me asking questions to a focus group asking them about what they would like to see for a TV show. 

The results helped me understand which ideas are the strongest to create a tv an d radio show. Also, a class friend helped me write down a tally result sheet for my focus group and it helped me understand who put up their hands for one of the question’s choices. 

Video of focus group 

Focus group video

Question 1

For my first question I asked people what their favourite tv category was. Three people put their hands up for lifestyle. Ten people put their hands up for entertainment. And, one person put their hand up for film. 

In summary, entertainment was the most popular tv category and lifestyle was the second most popular. The least popular tv category was film. 

Question 2

For question two, I asked people what tv format they would like too see. Nine people wanted a presenter led format for a tv show. Two people wanted a panel discussion for a tv show. No one wanted an interview format for a tv show. 

To summarise, the most popular format was presenter led format . A panel discussion format was the second most popular choice. An interview format was the least popular. 

Question 3

For question three, this was about what presenting style the focus group would like to see. Choice two was the strongest as ten people put their hands up for this choice. Choice three was the second strongest, this was responded by six people. Choice one was the weakest as it was only responded by one. 

In summary, a comedic presenting style was the most popular for a tv and radio show. An informative style is the second most popular. A serious presenting style is the weakest. 

Question 4

For question four, this was to see if the focus group was interested in a technology tv show for the lifestyle category. Thirteen people responded and were interested about watching a show about comparing apple and samsung technology. 

To sum up, this tv show idea would be a potentially strong choice for a lifestyle tv show. 

Question 5

For question five, this was about what the focus group would like to see in the entertainment category. Eight people responded and would like to see a viral internet challenge show. The second choice was only responded by one person whom would like to see a theatre society performance.

In summary, the first choice of a viral internet challenge show is the most popular, therefore making it a very strong a idea for an entertainment show. The second choice was the least popular which means it is not a strong idea for an entertainment show. 

Question 6

For question six, I asked people about what idea they would like to see in the film category. Eight people responded to the first choice for this question. The second choice was responded by four people. 

In summary, choice one which is a film news/review show is a strong idea for this category. And, the second choice which is about comparing digital screening and imax screening could also possibly be a strong idea too.